Department of Public Relation:Government of Madhya Pradesh
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Campus Ambassadors appointed in 1300 colleges

Bhopal: October 8, 2013

On the directives of Election Commission of India, all districts have been directed to increase voter turnout through SVEEP activities in Vidhan Sabha elections to be held in Madhya Pradesh on November 25. A special campaign is being undertaken for women voters’ awareness through Anganwadi workers-assistance of Women and Child Development Department in the districts by enlisting the polling booths were difference was found in number of male and female voters during Vidhan Sabha elections 2008 and Lok Sabha elections 2009.

Districts where difference in voting percentage was over 10 percent during Vidhan Sabha elections were Raisen, Guna, Vidisha and Rajgarh. During Lok Sabha elections 2009, women voters percentage was less in 34 districts including Harda, Sagar, Raisen, Bhind, Indore, Betul, Guna, Vidisha, Rajgarh, Shivpuri, Hoshangabad, Sehore, Chhatarpur, Dhar, Narsinghpur, Dewas, Sheopur, Datia, Gwalior, Shahdol, Jabalpur, Tikamgarh, Umaria, Shajapur, Bhopal, Mandsaur Singrauli, Sidhi, Anuppur, Katni, Panna, Morena, Alirajpur and Ujjain. Women are being motivated to exercise their franchise in these districts. For this, voter awareness campaign is being conducted under SVEEP through slogans, posters and banners.

To ensure maximum participation in voting, Campus Ambassadors have been appointed in 1300 colleges to motivate young voters. Besides, students are motivating their parents and other eligible members of their families to submit affidavits for casting votes so that maximum number of people participate in electoral process.

In districts, maximum publicity is being made through L.E.D, banners, posters, flexes, pamphlets, slogans, print and electronic media. Mobile companies are also making efforts for public awareness through SMS. Directives have been given to districts to show audio/video recordings of voter awareness programmes of Doordarshan and All India Radio.

Pralay Shrivastava

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